Rose Gold, Yellow Gold or white gold...what do they all mean? PURE GOLD - 24K gold is 100% pure gold, it is rich yellow and color and because of its purity, is way too soft to be used as jewelry. So what do we do to make it durable? Jewelers mix different metals and create a strong, gorgeous and long wearing masterpiece. 14K is probably the most common gold for jewelry. It contains 58% gold. Let's talk color. If all gold starts as pure gold, then all the alternative colors fr