What is GOLD? Gold is GLAMOROUS!! Gold is SHINY!!! And gold is considered a precious metal, worthy of being the subject of many heist movies! PURE GOLD - Gold is a SOFT, yellow metal. 24K gold is 100% pure gold, it is rich in color and and because of its purity, is way too soft to be used as jewelry. In fact, it's so soft and flexible it can even be stretched or used in embroidery. But we know that as jewelry, it's quite hard. So what do we do to make it durable enough for da